Case Study
Cold email that actually closes.
Client
BFT Consultants
Website
bftconsultants.com
Year
2025
The Challenge
BFT Consultants is a UAE-based B2B consulting company offering AI-powered ERP, accounting automation, and business solutions. They relied entirely on referrals for new business. Previous cold email attempts had failed — low open rates, zero replies, and no follow-up system.
Email Marketing · Email Marketing Campaign
We built and ran a cold-to-warm email sequence for BFT's B2B consulting services. Open rates hit 44%, reply rate 11%, and three closed deals in the first 30 days.
What We SolvedThe work,
The work,
explained.
01
List Building & Segmentation
02
Sequence Architecture & Copy
03
Measured Results
The Outcome
“We had tried cold email before and gotten nothing. CloseMetric rebuilt the entire approach — the list, the copy, the sequence. Within 30 days we had a 44% open rate, replies from real decision-makers, and three closed deals.”
BFT Consultants Team · bftconsultants.com · 2025